Global tourism has ‘completed its recovery’ from the pandemic

Global tourism has recovered to pre-pandemic levels, with international tourist arrivals reaching 1.4 billion in 2024. This is according to the latest World Tourism Barometer from UN Tourism.

This represents 99% of pre-pandemic levels, an 11% increase over 2023, driven by robust demand, strong performance from major source markets, and recovery across various regions.

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Strong growth across the globe

• Middle East: With 95 million arrivals, the region saw a 32% increase compared to pre-pandemic levels, maintaining its position as the strongest-performing area.
• Africa: Welcomed 74 million international tourists, a 7% rise over 2019 and 12% growth from 2023.
• Europe: Attracted 747 million visitors, 1% above 2019 figures and up 5% year on year, supported by intraregional travel.
• Americas: Achieved 97% of pre-pandemic arrivals, with Central America and the Caribbean exceeding 2019 levels.
• Asia and the Pacific: Rapid recovery continued, with 316 million visitors, up 33% from 2023, reaching 87% of pre-pandemic numbers.

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Key trends and achievements

• Top performers: Destinations like El Salvador (+81%), Saudi Arabia (+69%), and Morocco (+35%) significantly exceeded pre-pandemic arrival figures.
• Economic impact: Tourism exports hit a record $1.9 trillion in 2024, surpassing 2019 by 3% in real terms. International tourism receipts reached $1.6 trillion, driven by increased spending per tourist, averaging $1 100 in 2024.
• Industry indicators: International air capacity and traffic have almost fully recovered, and global accommodation occupancy rates reached 66% in late 2024.

Outlook for 2025

International arrivals are expected to grow by 3-5% in 2025, assuming favourable economic conditions, receding inflation, and stable geopolitical situations.

UN Tourism’s Confidence Index reveals optimism, with 64% of experts predicting better performance in 2025.

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However, challenges remain. Rising transport and accommodation costs, geopolitical tensions, and extreme weather events pose risks. The focus on sustainable tourism practices and exploring lesser-known destinations will be critical trends shaping the future of global travel.

“In 2024, global tourism completed its recovery from the pandemic, with many destinations already surpassing pre-pandemic levels,” according to UN Tourism Secretary-General Zurab Pololikashvili.

“Growth is expected to continue throughout 2025, contributing to socio-economic development worldwide. It is now our responsibility to prioritise sustainable practices, placing people and the planet at the centre of tourism’s future.”.

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